SEO Check List

Things that help:

• Keywords in your website address (URL)
• Keywords in all your page <title> tags
• Keywords in link text of internal links.
• Keywords in link text of inbound links (external links leading to your site.)
• Keywords in link text of outbound links (your links to other people's webpages.
• Keywords in <h1> & <h2> headings
• Keywords at the top of the page (in the beginning of your text)
• Keywords in image <alt> tags
• Where inbound links come from.
• Links from sites similar to yours
• Description Metatag
• Unique content for each page of your website
• Frequent change or addition of content
• Site Accessibility
• Sitemap (html or xml)

Things that do NOT help:

• Keyword spamming & stuffing
• Keyword dilution (optimizing too many keywords)
• Hidden links (such as 1px image links)
• Deliberate Cross-linking
• Duplicate content (10 pages of the same stuff does not make your site look bigger)
• Doorway pages (
• Serving search engine different page than public
• Invisible text (too small to read or color same as background)
• Stolen Content
• Flash
• Frames
• Redirects (301 and 302)
• Telling robots to go jump in the lake (robots.txt bans)
• Dynamic pages with session IDs