Delete Failed Keywords
Now is the time to look back over your list and remove any keywords that in hindsight you don't believe belong on the list. Be brave, but don't be brutal. Just remove those keywords you honestly believe don't belong. The judgment here should not be based on strength of the keyword. It is appropriateness you are looking for. The reason for not removing keywords based on strength is because in the next blog we will use these keywords to expand our list and find stronger alternatives.Create Groups
See if the keywords fall into natural groups. If there is more than one group, definitely divide your keywords
list into groups and put the keywords into whichever of the groups they belong. It may happen that some
keywords belong in more than one group -- well, put them into each group it belongs.
Prioritize
Now look at each group and prioritize the list for each group. Put the keywords in order of importance -- most important at the top, least important at the bottom. The importance is measured by your standard. The keywords that you believe to be the more important go at the top of the list.
